NTEU Launches Public
Service Campaign To Promote Contributions of Federal Employees
To dispel
negative stereotypes and increase awareness of the important contributions
federal employees make to the country, the National Treasury Employees Union
(NTEU) has launched its first-ever public service campaign including television
and radio public service announcements, media relations and grassroots efforts.
The campaign,
entitled “Federal Employees…They Work For U.S.,” features actual federal
workers talking about the work that they do to defend our homeland, protect our
borders, ensure the safety of our natural resources, health, food supply,
financial systems and more.
Many Americans
are not aware of the depth and breadth of the federal workforce and the vital
contributions federal employees make to nearly every aspect of our lives, said
NTEU National President Colleen M. Kelley.
About 60 percent
of the people in the federal workforce will be eligible to retire in the next 10
years, according to Office of Personnel Management (OPM) reports. “We need to
ensure that federal service continues to attract and retain topnotch
professionals from every major field and that starts by giving federal
employees the tools and resources they need to do their jobs and, equally
important, our respect and support,” said Kelley.
While the
military aggressively recruits on television and radio and OPM has started to
do some limited recruiting via broadcast advertising, the government has failed
to address head-on the negative perceptions that too often surround public
service. This campaign tackles that issue.
Public service
announcements are short pieces that educate and raise awareness about an issue
among TV viewers and radio listeners. They are run at no charge to the
sponsoring organization.
“Americans
should be proud of the caliber of the people in this country who are called to
public service. They make up the most diverse, best educated workforce in
America, and they do it all for you, every day,” said President Kelley.
To view the
public service announcement for TV, visit www.TheyWorkForUs.org.